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Design, Form, and Chaos, by Mr. Paul Rand
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In this book Paul Rand said to be one of the world's leading graphic designers, speaks about the contemporary practice of graphic design, explaining the processes and passion that foster good design and indicting fadism and trendiness. Illustrating his ideas with examples of his own graphic work as well as with the work of artists he admires, Rand discusses such topics as: the values on which aesthetic judgements are based; the part played by intuition in good design; the proper relationship between management and designers; the place of market research; how and when to use computers in the production of a design; choosing a typeface; principles of book design; and the thought processes that lead to a final design. The centrepiece of the book consists of seven design portfolios - with working drawings and ultimate choices - that Rand used to present his logos to clients such as Next, The Limited and IBM.
- Sales Rank: #451625 in Books
- Published on: 1993-03-31
- Original language: English
- Number of items: 1
- Dimensions: .78" h x 7.79" w x 10.31" l,
- Binding: Hardcover
- 224 pages
Most helpful customer reviews
0 of 2 people found the following review helpful.
Gift.
By L. Sampson
Purchased for my son. He loves it.
17 of 18 people found the following review helpful.
Remind yourself why you became a designer!
By A Customer
This book is a wonderful source of inspiration, worth owning for the essay "Good Design is Goodwill" alone. The text appears at first to be slight, but will leave your psyche feeling nourished; Rand's writing style was very much like his graphic style: it's economical, but every word is perfectly chosen and placed.
17 of 33 people found the following review helpful.
Hey, the 70s and 80s are over...
By A Customer
No question about, when Paul Rand (and others)made the different logos that are in book, it worked like a charm. For the 70s and 80s, that is. There are lessons to be learned but the book feels stuck in the timeperiod 1970-80. So before buying it you should check it out first.
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